B2B & B2C marketer with experience in lead gen, user acquisition, brand marketing and positioning, primarily for startups and early stage companies.

San Francisco

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Experience

Strode

Stride

2017 - Present

San Francisco Bay Area

Chief Marketing Officer

Leading consumer and B2B marketing team at Stride responsible for:
- Product Marketing
- Growth Marketing
- Content Marketing
- Email Marketing
- PR & Communications
- SEO
- ASO
- Brand
- Partnerships

Imgur

Imgur

10/2014 - 10/2017

Greater New York City Area

VP Marketing & Revenue

Member of Imgur's leadership team heading up B2C and B2B marketing & revenue efforts, with responsibility and oversight for:

- Positioning & Branding
- PR & Comms
- Native App Growth & Product Marketing
- Data, Insights & Analytics
- Product development & strategy (ad products)
- Monetization strategy & execution (native & programmatic advertising)
- Sales management & enablement

About Imgur:
Imgur is home to the most awesome images on the Internet. Millions of people visit Imgur every day to share and enjoy hilarious, informative, and inspiring visual content from around the world. Download our iOS and Android apps or check us out at imgur.com 

Pinterest

Pinterest

2/2013 - 9/2014

San Francisco Bay Area

Head of Partner Marketing

I founded Pinterest's B2B marketing team and was responsible for building our business-focused brand & positioning strategy, as well as leading our product, agency and channel marketing efforts. 

I built and led the team that developed our core business narrative and value proposition for businesses. I also led the launch of our business marcom channels including our first-ever Partner Event, our business site, blog, email & social channels, as well as the launch of a number of key products including Pinterest Web Analytics, Rich Pins, Domain APIs and Pinterest’s first monetization product, Promoted Pins. 

My team was also responsible for sales enablement, including management of our Salesforce.com instance as well as the production of sales collateral and training. 

Key Accomplishments: 

Founded and led a world-class partner marketing team responsible for product marketing, insights, customer segmentation, sales enablement, marketing technology partner marketing and agency management 

Developed our business-focused narrative and value proposition 

Led the development of marketing programs that generated over 20,000 leads for our B2B offerings 

Launched our first-ever Partner Event, hosting over 250 partners Led marketing efforts that significantly increased adoption of rich pins, implementation of the Pin It button, and usage of our Domain APIs 

Implemented and launched Salesforce.com as the centerpiece of B2B partner marketing efforts

Bunchball

Bunchball

5/2011 - 10/2012

San Francisco Bay Area

Chief Revenue Officer

Member of Executive Team reporting to CEO Jim Scullion. Oversaw all facets of revenue generation for Bunchball's SaaS gamification platform: sales, strategy, segmentation, positioning, budgets, renewals. Built and lead organization of 20+ members, including Field Sales, Inside Sales, Sales Ops & Sales Engineers. Reported regularly to BOD.

Linkedin

LinkedIn

9/2007 - 5/2011

San Francisco Bay Area

Vice President, LinkedIn Marketing Solutions

Served as GM of LinkedIn’s Marketing Solutions business unit reporting to CEO Jeff Weiner 

Built business unit from scratch, leading and scaling the organization from 1 person in 2007 to 150+ globally by 2011 and grew revenue 10X in just over 3 years to $70M+ 

Managed leadership team of sales directors, client services, ad operations, sales operations and trade marketing 

Created and executed strategy to position LinkedIn as a business media vehicle to capture share of high-value advertising dollars from Tech, Financial Services and Automotive marketers from incumbents including WSJ, Forbes, Business Week and Fortune. 

Developed pricing and packaging strategy to position LinkedIn as a premier media brand to scale order size and unit pricing Led development of all trade marketing initiatives including industry sponsorships, market research, sales tools & collateral 

Keynoted multiple events, spoke on multiple panels to build LinkedIn’s media sales brand 

Led product marketing efforts and sales strategies for LinkedIn’s multiple ad products including Targeted Display Advertising, Partner Messages, Social Ads, Company Pages and Custom Groups 

Partnered with global country managers in UK, India and Australia to drive international revenue for marketing solutions 

Participated in preparation efforts for LinkedIn’s successful IPO, including presenting to investment bankers and investors 

Regularly presented at BOD meetings to review strategy and execution for Marketing Solutions

Microsoft

Microsoft

10/2004 - 9/2007

Redmond, WA

Manager, Digital Marketing Solutions

Managed $40M business for MSN Lead San Francisco and Seattle sales offices including 12+ sellers and 7 account managers 

Developed competitive positioning against Yahoo, AOL, MySpace and Google 

Partnered with trade marketing to develop field marketing strategies, tools and training 

Created digital marketing strategies for clients including T-Mobile, Clorox, Charles Schwab, and HP

Wsj facebook

The Wall Street Journal Online

1/1999 - 10/2004

San Francisco Bay Area

Director of Sales, Western Region

Built and led San Francisco and Los Angeles sales teams for WSJ.com. 

Developed cross-platform digital marketing programs for F500 marketers including Microsoft, Oracle, Sun, HP, PeopleSoft, Charles Schwab, Toyota, and Lexus. 

Created competitive positioning for WSJ.com

Wsj facebook

The Wall Street Journal Online

4/1997 - 12/1998

San Francisco Bay Area

Advertising Sales Director

Built and led national sales team that helped local businesses market to WSJ’s audience of business executives. 

Developed GTM plan and launched Pacific Northwest Journal.

Wsj facebook

The Wall Street Journal Online

6/1994 - 4/1997

San Francisco Bay Area

Advertising Sales Executive

Developed marketing programs for retailers, energy, & book publishing marketers looking to reach WSJ’s audience of business executives.

Education

Rutgers University

BA, Communication

1989 - 1994

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