Brand strategy, marketing, PR expert. Leadership coach. Tricky situations strategist. Empathetic career advice and mentorship. Good listener and sounding board.

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Apeel Sciences

2016 - Present

Santa Barbara, California Area

Head of Marketing & Communications

Leading brand strategy, B2C/B2B marketing, PR & comms, and design for the company on amission to harmonize nature and the food system with a plant-derived technology that doublesthe shelf life of produce.



4/2015 - 10/2016

Greater New York City Area

Director of PR & Communications

I led public relations and communications at Imgur, the internet's largest image sharingcommunity and a fast-growing mobile app available on iOS and Android.



10/2013 - 4/2015

San Francisco

Senior Public Relations Manager

- Head of consumer PR, with a focus on creating story-driving integrated marketing campaigns. Project and team manager.
- Founded the company's Experience Economy research, which drove awareness for the growing opportunity and demand for live events and event-going over material purchases. 
- Led the speaking program, developing founder speaking platform, presentations and talking points; secured keynote speaking engagements. 
- Drove business metrics and consumer awareness results (responsible for 4x growth in Eventbrite PR exposure in 2014)



10/2011 - 10/2013

San Francisco

US Public Relations Manager

- Built Lookout's consumer PR program. Led campaigns that drove key download days and business metrics, and ongoing national broadcast and online media coverage, including USA Today, CNN, NYT and TODAY Show.
- Awarded a 2013 Silver Anvil for PR program to bring awareness to lost + stolen phone epidemic.
- Led partner PR, creating strategy and messaging, and leading agency teams and news coverage results for partners included T-Mobile, Sprint & Samsung.
- Worked directly with executive team securing/coaching for speaking engagements and press interviews. 
- Secured pivotal product reviews and drafted major awards won, including World Economic Forum Technology Pioneer 2013. 
- Executed security threat communications in partnership with the Lookout security engineering team and founders. Positioned, placed executives as thought leaders in the press cycles around major security events.

Areas of Expertise


Arizona State University - Walter Cronkite School of Journalism and Mass Communication

Journalism & Public Relations

2005 - 2009


Profile Chris Tung | Reviewed on 04/06
Michelle is one of the talented brand marketers I know. She has literally made kings out of the brands she's worked for, and she brings a level of creativity to branding challenges I haven't seen before. I would definitely work with her again, and if you're looking for a brand or PR wizard, then you should definitely reach out to Michelle.

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