Founder and CEO of Advisely. Formerly of Quidsi (acquired by Amazon), ComiXology (acquired by Amazon), and Bonobos (acquired by Walmart).

Oakland, CA

Let's chat!

Availability This Week

Show Hide

Experience

Depict

Depict

1/2017 - 3/2019

San Francisco

Director of Special Projects and Marketing

Depict is a startup that is making art more accessible and discoverable similar to what Kindle/Amazon did for books. 

Notable accomplishments/projects:
- Lead the marketing, coding migration, and maintenance from an in-house eCommerce platform to Shopify to generate pre-orders, resulting in >$500K in pre-order sales. Languages used HTML, CSS, Liquid, and React.
- Build in-house reporting dashboard--pulling data from Shopify and Stripe APIs and stitching them together programmatically--to provide more visibility on KPIs. Languages used React and PostgreSQL.
- Pull, analyze, and surface business metrics to the executive team with SQL and Excel. Data sources: Shopify, Stripe, Amazon, and in-house database.
- Own all eCommerce (SKU management, inventory, product page updates, on-site marketing and conversion optimization) for Shopify and Amazon Seller Central.

Threadbase

Threadbase.io

7/2018 - 3/2019

San Francisco Bay Area

Co-Founder

Threadbase allows non-developers to build their own Reddit-style community (e.g. upvotes, threaded comments, and more) in just a few clicks and without writing any code. 

- Acquired in March 2019 - Bootstrapped the business to profitability without spending any money on marketing before the business was acquired. 
- Generated over 100 pre-launch sign-ups in 24 hours without spending any money and without a finished product.
- Launched the product in August to the front page of IndieHackers and most upvoted post for the day on /r/SideProject and /r/RedditAlternatives 
- YC W2018 applicant. Select as one of the top 5% of applicants to receive an interview to pitch to the YC partners.

Imgur

Imgur

6/2015 - 1/2017

Greater New York City Area

Growth and Product Marketing

- Optimized app acquisition funnel through multivariate tests, resulting in a 3x increase in daily app downloads
- A/B tested creative and copy on the app store landing pages, resulting in a 2x increase in conversion rate
- Launched a series of app store optimization initiatives including creative updates, in-app review prompts, and keyword optimization drastically improving Imgur's app discoverability 
- Lead the email growth channel: growing our marketing list from 40 subscribers to >2M subscribers, coded and launched multi-series email marketing series while maintaining an average monthly CTR above industry average.
- Managed the launch of push notifications for the Imgur apps including vendor scoping, negotiations, user segmentation, QA-ing, and managed deployments
- Assembled the go-to-market plan for new product launches which included working with design on brand assets, user-facing messaging, timing, and company-wide communication pre and post launch

Amazon

comiXology, an Amazon company

3/2013 - 5/2015

<div>Greater New York City Area</div>

Senior Manager, Marketing

- Acquired by Amazon
- Provide strategy for all retention & acquisition initiatives including email, social, search, and referral marketing
- Product owner for Refer-a-Friend and Affiliate Marketing programs, working closely with design, tech, project management, accounting, and legal to bring two new channels to comiXology
- Manage all relationships with email, refer-a-friend, social media, search, display, and paid media vendors
- Implemented smart remarketing and lookalike strategy for paid social media, resulting in a 315% increase in conversion rates while simultaneously reducing cost per conversion by 75%
- Played a vital role during Amazon and comiXology's due diligence, assisting with reporting, sharing decks, and ultimately, transitioning comiXology's marketing programs to Amazon when the acquisition was finalized
- Led the acquisition and retention P&L for comiXology's 2015 annual budget
- Built, analyzed, and optimized robust business KPI, retention, and acquisition dashboards using Excel, Google Analytics, Tableau, and SQL
- Increased customer retention by 40% by implementing new programs including dynamic product recommendations, automatic user segmentation, New Release Alerts, Free-to-Paid Alerts, and a multi-stage Welcome Series
- Increased revenue attributed to email by 130% compared to the previous year and transformed email from the third highest revenue-generating channel to the second highest revenue generating channel behind direct traffic
- Analyzed acquisition data and implemented a new strategy which resulted in a 43% decrease in acquisition cost

Bonobos logo

Bonobos

9/2012 - 3/2013

New York, NY

Retention Marketing Associate

- Acquired by Walmart
- Oversee and manage the development of all marketing emails from conception to execution
- Manage our ESP development team and provide them with assets, timelines, and tracking information
- Provide strategy for the entire email channel and present weekly recommendations on future mailers as well as programs that would drive higher repeat rates in our customers
- Assist in the development of a VIP Referral campaign to acquire new customers while maintaining a low COA
- Assist with Bonobos Guideshop marketing across the United States, which includes updates on Foursquare, Facebook, and Twitter as well as creating innovative mailers to drive higher traffic to the stores such as video embedded emails and geo-targeted mailers in our Welcome Series
- Developed a reporting spreadsheet that uses Pivot Tables, VLOOKUPs, and SumIfs to provide deeper insight on Bonobos's email marketing metrics, which is now a crucial tool when planning for Holiday and 2013

Quidsi

Quidsi Inc., a subsidiary of Amazon

8/2011 - 9/2012

Jersey City, NJ

E-Mail Marketing Associate

- Acquired by Amazon
- Create and execute marketing campaigns for Soap.com including retention, acquisition, transactional, and conversion e-mails using Dreamweaver, Fireworks, Photoshop, and HTML
- Monitor and analyze Google Analytics and Responsys data with Excel to determine cost of acquisition, total revenue, cost per click, and overall success rate of all e-mails sent from a Quidsi-owned site
- Assist in planning quarterly financial estimates and determining additional marketing avenues to acquire new customers

Education

University of California, Davis

BA in English. Minors in Asian American Studies and Economics.

2007 - 2011

Reviews

14524497 10102037504097368 4430018292064018729 o Laurel Hodge | Reviewed on 04/02
Chris - your time was invaluable. You squeezed 10lbs of growth marketing expertise into my brain where there was only 1lb to start. I definitely could have spent 30 hours watching youtube videos to get the same amount of info I received with a half hour with you. Genius!
Screen shot 2019 04 01 at 2.08.10 pm Michelle Masek | Reviewed on 04/07
Chris was so helpful. Gave me clear advice relating to my startup and finances. I would love to work with Chris again!

Sign Up To Chat With Chris Tung
And Other Top

Sign Up For Alpha Access Browse Experts
Share Bug Or Give Feedback